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PRIVACY POLICY — DESIGN EKATRIT

Last Updated: April 2026

Design Ekatrit (“we”, “our”, “us”) is a multidisciplinary creative and brand strategy studio. This Privacy Policy outlines how we collect, use, store, process, and safeguard information when you interact with us through our website, communications, or services.

We comply with the Information Technology Act, 2000 and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.

 

1. Scope of Policy

This Policy applies to:

  • Website visitors
  • Clients and prospective clients
  • Partners, collaborators, and vendors

By engaging with us, you consent to the practices described herein.

2. Information We Collect

A. Information You Provide

  • Name, email address, phone number
  • Company details, project requirements, budgets
  • Files, assets, credentials, and brand materials shared with us
  • Payment-related information (processed via secure third-party gateways)

B. Automatically Collected Information

  • IP address and approximate geolocation
  • Device, browser, and system information
  • Cookies and analytics data (including Google Analytics, Meta Pixel)
  • Website interaction data (pages visited, session duration, behaviour)

C. Project & Communication Data

  • Emails, WhatsApp communications, submitted forms
  • Access credentials voluntarily shared for platforms such as Shopify, Meta, Google, and related services

3. Legal Basis for Processing

We process your data based on:

  • Your consent
  • Contractual necessity (to deliver agreed services)
  • Compliance with legal obligations
  • Legitimate business interests (service improvement, analytics, fraud prevention)

4. How We Use Your Information

We use information to:

  • Respond to enquiries and develop proposals
  • Execute branding, design, marketing, and production services
  • Manage client relationships, reporting, and communication
  • Improve service quality, campaigns, and user experience
  • Process billing, contracts, and regulatory compliance
  • Analyse performance and optimise marketing outcomes
  • Detect and prevent fraud, misuse, or unauthorised access

5. Data Security & Operational Safeguards

We implement reasonable and industry-standard measures, including:

  • Encrypted storage and password-protected systems
  • Restricted internal access on a need-to-know basis
  • Structured file management and secure archival practices
  • Controlled handling of sensitive project materials

While we take appropriate precautions, no system can guarantee absolute security, and data transmission is undertaken at your own risk.

6. Credential Handling & Platform Access

Where clients provide access credentials (e.g., Shopify, Meta, Google accounts):

  • Access is used strictly for operational purposes related to the project
  • Access is restricted to authorised personnel only
  • Credentials are not stored beyond operational necessity unless agreed otherwise

Important:

  • Credentials are shared at the client’s discretion
  • We are not responsible for breaches, unauthorised access, or failures occurring within third-party platforms
  • Clients are responsible for maintaining their own account security, including password management and access controls

7. Sharing of Information

We do not sell your data.

Information may be shared strictly as required for project execution with:

  • Verified third-party partners (developers, production teams, editors, printers)
  • Payment gateways and financial service providers
  • Platforms such as Google, Meta, Shopify, and related tools

All such parties are contractually or operationally required to follow appropriate data protection practices.

We are not responsible for the independent privacy practices or security failures of third-party platforms.

8. Third-Party Platforms (Meta, Google, etc.)

Our services may involve integration with or use of third-party platforms, including but not limited to:

  • Meta (Facebook, Instagram, Ads Manager)
  • Google (Analytics, Ads, Drive, YouTube)
  • Shopify and other commerce platforms

By engaging our services:

  • You acknowledge that your data may be processed by these platforms
  • You agree to be bound by their respective privacy policies
  • We do not control and are not liable for how these platforms process or store your data

9. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Ensure website functionality
  • Analyse performance and user behaviour
  • Support marketing, remarketing, and campaign optimisation

Types of cookies used:

  • Essential cookies (site functionality)
  • Analytics cookies (performance insights)
  • Marketing cookies (advertising and targeting)

You may disable cookies through your browser settings; however, this may impact website functionality.

10. Data Retention

We retain data as follows:

  • Project-related data: up to 24 months from completion (unless earlier deletion is requested and contractually permissible)
  • Lead/enquiry data: retained for business development and follow-up purposes
  • Financial records: retained as required under applicable Indian laws

We reserve the right to retain data where necessary for:

  • Legal compliance
  • Dispute resolution
  • Enforcement of agreements

11. Your Rights

Subject to applicable law, you may request:

  • Access to your data
  • Correction of inaccurate information
  • Deletion of data (subject to legal and contractual obligations)
  • Withdrawal of consent
  • Opt-out of marketing communications

Requests may be sent to: hello@designekatrit.com

12. Data Accuracy & Client Responsibility

We rely on information, materials, and data provided by clients.

You agree that:

  • All information shared is accurate, lawful, and authorised
  • You have the right to share such data with us

We are not responsible for inaccuracies, legal issues, or claims arising from client-provided data or materials.

13. Indemnity

  • You agree to indemnify and hold Design Ekatrit harmless from:
  • Any claims, damages, or liabilities arising from misuse of services
  • Breach of third-party rights, including intellectual property
  • Unlawful or unauthorised data, content, or materials provided by you

14. Limitation of Liability

To the maximum extent permitted by law:

  • We shall not be liable for any indirect, incidental, or consequential damages
  • We are not responsible for:
  • Third-party platform failures
  • Data breaches beyond our reasonable control
  • Loss arising from client-side negligence or misuse

Our liability, if any, shall be limited to the value of services provided.

15. Data Breach Notification

In the event of a data breach within our direct control, we will take reasonable steps to:

  • Contain and assess the incident
  • Notify affected parties as required under applicable law

16. International Data Transfers

Your data may be processed or stored on servers located outside India via third-party platforms.

By using our services, you consent to such transfers.

17. Children’s Privacy

Our services are not intended for individuals under the age of 18.

We do not knowingly collect data from minors.

18. Third-Party Links

Our website may contain links to external websites.

We are not responsible for their privacy practices or content.

19. Force Majeure

We shall not be liable for any failure or delay resulting from events beyond our reasonable control, including but not limited to:

  • Cyberattacks
  • System failures
  • Natural disasters
  • Government actions

20. Updates to This Policy

We reserve the right to update this Policy at any time.

Material changes will be communicated via our website or other appropriate channels. Continued use of our services constitutes acceptance of the updated Policy.

21. Governing Law

This Policy shall be governed by and construed in accordance with the laws of India.
Any disputes shall be subject to the jurisdiction of courts in New Delhi.

22. Contact

Design Ekatrit – New Delhi, India

Email: hello@designekatrit.com

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