AUMRA is a luxury mithai atelier founded by Anisa and Aniket Mendiratta, dedicated to reimagining traditional Indian sweet-making through contemporary elegance. Rooted in cherished family recipes, every creation is handcrafted with premium nuts and dry fruits, offering artisanal confections, savouries, and bespoke gifting hampers designed for life’s most meaningful celebrations.
AUMRA – The Mithai Atelier
Social:
2026
For AUMRA, we developed a complete luxury brand identity from scratch, crafting a bespoke logo and an elevated visual language. We spearheaded the creative direction and styling for their product photography, designed an editorial print and digital catalogues, and managed their ongoing social media presence. Through this end-to-end execution, we built a cohesive, high-end brand ecosystem across every touchpoint.
