Atlantis is a fruit-flavored soft drink brand exclusively available at 24/7 convenience stores. Positioned as a refreshing beverage option for on-the-go consumers, especially those traveling overnight, Atlantis aims to cater to the needs of night-time consumers by providing a diverse range of fruit flavors.
To create a distinctive and appealing packaging design for Atlantis, a fruit-flavored soft drink targeted at the night-time consumer market. The packaging should convey freshness, energy, and a sense of convenience, aligning with the brand's positioning as a refreshing beverage option for on-the-go consumers.
Developing packaging that stands out on convenience store shelves while effectively communicating the brand's unique selling proposition of catering to night-time consumers was a primary challenge. Balancing the need for a visually striking design with clear product information and practical considerations for shelf placement was also crucial.
The packaging design focused on creating a bold and energetic aesthetic that captured the essence of the brand. The use of vibrant colors and eye-catching typography helped Atlantis stand out on store shelves. Clear and concise product information was prominently displayed to ensure easy consumer identification.
Daily Dozen is a peanut butter brand committed to providing Indians with a healthier alternative. Focusing on quality and transparency, they offer a product free from harmful additives. By using organically sourced ingredients and adhering to strict standards, Daily Dozen aims to be a trusted partner in achieving a balanced diet.
To create packaging that reflects Daily Dozen's commitment to health, quality, and transparency, while also appealing to Indian consumers.
Designing packaging that stands out on the shelf in a crowded market, while effectively communicating the product's benefits and values.
A packaging design that incorporates clean lines and vibrant colors, with clear labeling and nutritional information. The use of high-quality materials and finishes to convey a premium image.
TIC Beverage Pvt Ltd is committed to delivering high-quality beverages that promote a healthy lifestyle, meeting the demands of discerning customers who seek both flavor and nutritional value in their drink choices.
To create packaging that reflects TIC Beverage's commitment to health, quality, and refreshment, while appealing to a modern consumer base.
Designing packaging that stands out on the shelf, effectively communicates the product's benefits, and aligns with the brand's health-focused image.
Developing packaging that incorporates clean lines and vibrant colors, with clear labeling and nutritional information. Utilizing materials that are both sustainable and visually appealing. Creating a design that resonates with the target audience and conveys the product's refreshing qualities.