House of Thali is a contemporary cloud kitchen specializing in authentic Indian cuisine. Our mission is to deliver the warmth and comfort of a traditional thali to modern consumers. With a focus on quality ingredients and authentic flavors, House of Thali aims to become the go-to destination for satisfying and delicious meals.
To offer a convenient and delicious thali experience through a cloud kitchen model. House of Thali aims to capture the essence of Indian culinary diversity while catering to contemporary tastes and preferences.
Balancing the authenticity of traditional Indian cuisine with the demands of a fast-paced lifestyle. Creating a strong brand identity that resonates with a diverse audience. Ensuring consistency in food quality and delivery across all platforms.
Developing a menu that offers a variety of classic and contemporary thali options. Focusing on high-quality ingredients and authentic flavors while incorporating modern presentation techniques. Building a strong online presence and utilizing efficient delivery systems to meet customer expectations. Developing a distinctive logo and brand identity that reflects the brand's values and resonates with the target audience.
NEWFIT is a fitness center which will provide a wide range of services at one place, which includes strength training, crossfit, boxing, dance, zumba, meditation, transformation, personal trainors, diverse group classes, bootcamp, games, steam, open lockers, salon and an in-house cafe as well.
The Monogram was derived from the hardest substance, Diamond. Just like a rough stone goes through a number of stages like cutting and polishing to become a luxurious faceted gem, the idea behind this monogram is same as NEWFIT provides a one stop transforming platform for fitness, health & grooming.
Given the wide range of services offered, the challenge was to create a unified and compelling brand identity that resonated with a diverse target audience. The design needed to capture the energy and excitement of fitness while also conveying the concept of personal transformation.
The diamond-inspired monogram provides a strong foundation for the NEWFIT brand, symbolizing strength, resilience, and the journey of self-improvement. By incorporating dynamic elements into the design, the monogram effectively communicates the center's energetic and inclusive atmosphere.
Karuka is a home decor brand that makes high-quality, stylish products. They focus on simple designs that look good and feel great. Their stuff is inspired by different cultures and made by skilled craftspeople.
The Karuka logo is a contemporary expression of timeless elegance. Inspired by the artistry of painting and architecture, it represents the brand's commitment to creating refined and inspiring living spaces.
The primary challenge was to develop a logo that would resonate with a discerning clientele while remaining visually impactful and versatile. Balancing minimalism with the desire to convey a sense of opulence required careful consideration.
Design Ekatrit addressed these challenges by crafting a logo that harmoniously blends clean lines with subtle complexity. The result is a distinctive mark that embodies Karuka's brand essence, serving as a foundation for a cohesive visual identity.
Raadhi has been an exhilarating journey for us, embodying the essence of a mother-daughter bond. Capturing the expressions of love, calm feminism, and genuine craftsmanship into a logo was a thrilling adventure that truly ignited our creative spirits.
The brand logo for Raadhi draws inspiration from its theme of minimalism and sophisticated Indian touch. It features the letter "R" replaced by the Devanagari script "" with its tail extending to form the "i," guiding the viewer to read the entire brand name "RAADHI." The dot of the letter "i" is depicted in various colours, symbolizing the Indian bindi and capturing the essence of Indian women.
Developing a unique brand identity with a thoughtfully-driven approach was essential for Raadhi to stand out in fashion.
Our objective in this journey was to create an identity that highlights the brand and sparks meaningful connections with its audience. This project surpasses typical product marketing, capturing the brand's core philosophy and deeply reflecting the essence of mother-daughter bonds, graceful feminism, and the timeless allure of Radha.
Daily dozen is a peanut butter brand 5
Concept behind packaging
What all were the challenges in creating the packaging
Design process
Todd's is a premium children's cycle brand dedicated to redefining toddler mobility. With a focus on safety, style, and sustainability, they offer meticulously crafted products that inspire exploration and development. Their commitment to quality and design sets them apart, creating a unique and aspirational experience for both children and parents.
To create a premium brand that blends vintage aesthetics with modern functionality, offering toddlers stylish and safe mobility solutions. Todd's aims to redefine the children's cycle category by providing products that inspire exploration and development while meeting the highest safety standards.
Balancing the need for safety and durability with the desire for stylish and innovative designs. Creating a brand image that resonates with discerning parents while capturing the imagination of young children. Developing products that meet the evolving needs and preferences of modern families.
By combining cutting-edge design with rigorous safety standards, Todd's creates cycles that are both functional and visually appealing. The brand's commitment to quality materials and craftsmanship ensures the longevity and durability of its products. A strong emphasis on storytelling and emotional connections will be used to build a loyal customer base.